On your Marks. Get Set. Bet! Breaking down fast-esports betting content with BETER
One of esports’ key trends throughout the last couple years has been diversification. So much so, that it’s almost a necessity to pursue a range of revenue opportunities in order to flourish.
Given this importance, it’s quite easy to see that the overall esports industry and the esports betting sector have become a lot more alike. For esports organisations, this diversification has occurred through acquisitions of esports-adjacent properties as well as putting an emphasis on creator and merchandise divisions.
In the esports betting scene, this shift has seen gambling companies develop new products, strike unique partnerships between publishers and organisations, and put an emphasis on data to bolster offerings. The reason for this change is two-fold: Consumer habits are constantly changing, and new bookmakers in the space — both endemic and non-endemic — are looking to innovate in order to continue growth.
Through this innovation, new types of betting products have emerged that go beyond the traditional pre-match and in-play offerings on major esports events. There’s been rising interest in the esports fantasy scene, for example, and bookmakers have started to utilise pick’ems to drive interest amongst ordinary fans.
Then there’s fast-esports, perhaps one of esports’ least known betting product offerings. In essence, fast-esports offer massive amounts of content to bookmakers in the form of supervised match-ups organised specifically for or by the bookmaker. Match-ups can span a multitude of titles, including FIFA, NBA 2K and CS:GO. This in theory ensures that gambling companies have constant competitive gaming content that can be implemented into their offerings.
However, when conducting multiple supervised match-ups across multiple titles and players, which can run for multiple hours everyday, there are naturally concerns around safety, integrity and fair play.
In order to shine a light on this new form of offering, and the wider esports betting product landscape, The Esports Journal interviewed Gal Ehrlich, CEO of betting content and data company BETER — a leader in the field of fast-betting content.
Note: This interview has been edited for clarity and brevity
One of esports’ key trends throughout the last couple years has been diversification. So much so, that it’s almost a necessity to pursue a range of revenue opportunities in order to flourish.
Given this importance, it’s quite easy to see that the overall esports industry and the esports betting sector have become a lot more alike. For esports organisations, this diversification has occurred through acquisitions of esports-adjacent properties as well as putting an emphasis on creator and merchandise divisions.
In the esports betting scene, this shift has seen gambling companies develop new products, strike unique partnerships between publishers and organisations, and put an emphasis on data to bolster offerings. The reason for this change is two-fold: Consumer habits are constantly changing, and new bookmakers in the space — both endemic and non-endemic — are looking to innovate in order to continue growth.
Through this innovation, new types of betting products have emerged that go beyond the traditional pre-match and in-play offerings on major esports events. There’s been rising interest in the esports fantasy scene, for example, and bookmakers have started to utilise pick’ems to drive interest amongst ordinary fans.
Then there’s fast-esports, perhaps one of esports’ least known betting product offerings. In essence, fast-esports offer massive amounts of content to bookmakers in the form of supervised match-ups organised specifically for or by the bookmaker. Match-ups can span a multitude of titles, including FIFA, NBA 2K and CS:GO. This in theory ensures that gambling companies have constant competitive gaming content that can be implemented into their offerings.
However, when conducting multiple supervised match-ups across multiple titles and players, which can run for multiple hours everyday, there are naturally concerns around safety, integrity and fair play.
In order to shine a light on this new form of offering, and the wider esports betting product landscape, The Esports Journal interviewed Gal Ehrlich, CEO of betting content and data company BETER — a leader in the field of fast-betting content.
Note: This interview has been edited for clarity and brevity
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